Did That TurboTax Super Bowl Commercial Sound Familiar?
There was a familiar voice during the much-anticipated Super Bowl LIV commercials on Sunday night, and we’re not referring to the roar of a Ravens’ Ray Lewis cameo in the NFL’s own ad.
In the second quarter, tax software company TurboTax launched its brand-new campaign, “All People Are Tax People,” with a viral dance video and infectious theme song by none other than Baltimore’s own TT The Artist.
Directed by Calmatic, who just won the Best Music Video Grammy for Lil Nas X’s “Old Town Road,” and choreographed by Sherrie Silver, the mind behind Childish Gambino’s “This is America,” the video featured a diverse mix of people doing everyday tasks while also demonstrating the same wobbly legged dance moves. All the while, TT, aka Tedra Wilson, sings about W2s and CPAs.